New initiative brings independent member research, expanded education, and a national platform for RASCW/SCWMLS’s data and technology
MADISON, Wis. — The REALTORS® Association of South Central Wisconsin (RASCW) and South Central Wisconsin MLS (SCWMLS) today announced a new strategic partnership with WAV Group, a leading consulting firm in the real estate technology and association space, to accelerate the organization’s growth, strengthen member value, and establish RASCW/SCWMLS as one of the most progressive Association/MLS organizations in the country.
The engagement, which begins September 1, 2026, is built around a coordinated program to listen to members more closely, invest in the tools and education they use every day, and put RASCW/SCWMLS’s strengths on a national stage.
“This partnership is about doubling down on what already makes RASCW/SCWMLS strong — our people, our technology, and our commitment to the brokers and agents we serve — and making sure the marketplace understands the full value we deliver,” said Lisa Marshall, CEO of RASCW and SCWMLS. “WAV Group brings a national perspective and a track record of helping associations and MLSs like ours grow their relevance and their impact. I couldn’t be more excited about what’s ahead.”
Listening to Members First
At the center of the partnership is the WAV Group Customer Experience Index Survey, an independent benchmarking study that will give RASCW/SCWMLS a clear, data-driven picture of how members and customers experience the organization — from technology usage and customer service to education, communication, and advocacy. Results will be benchmarked anonymously against other MLSs and associations nationally, giving RASCW/SCWMLS a measurable baseline to guide every investment that follows. Wherever RASCW/SCWMLS meets or exceeds national benchmarks, the organization will earn a BEST MLS Award to showcase to members and the broader industry.
Investing in Technology Members Already Have
RASCW/SCWMLS already offers a robust suite of MLS technology, and the new “Win Big with SCWMLS” campaign will help members get more value out of tools they may be underusing today. The initiative will organize the MLS’s technology around real business outcomes — prospecting, marketing, client management, and closing transactions — and spotlight practical use cases and member success stories, so every subscriber understands, and benefits from, the full toolkit already included in their participation.
Expanding Education Access
RASCW/SCWMLS will broaden its education program to cover emerging topics like AI in real estate, risk management, leadership development, and consumer engagement — with more of it delivered virtually so members across the state can access it regardless of location.
A National Platform
WAV Group will also help position RASCW/SCWMLS leadership as thought leaders on the national stage, pursuing speaking engagements, media opportunities, and industry partnerships that reflect the organization’s progressive, member-first approach.
About REALTORS® Association of South Central Wisconsin and South Central Wisconsin MLS
RASCW and SCWMLS serve real estate professionals across South Central Wisconsin with MLS services, education, technology, and advocacy designed to help members build successful, sustainable businesses.
About WAV Group
WAV Group is a leading strategic consulting firm serving MLSs, associations, and brokerages across the real estate industry, helping organizations grow their relevance, technology adoption, and marketplace influence.
Media Contact:
Lisa Marshall, CEO REALTORS® Association of South Central Wisconsin / South Central Wisconsin MLS
