Starting Jan. 1, 2027, more than 4,000 South Central Wisconsin real estate professionals get branded market reports in seconds, included with membership.
The South Central Wisconsin Multiple Listing Service (SCWMLS) will include AgentIntel with every membership beginning Jan. 1, 2027. Through an exclusive partnership, SCWMLS is the first MLS in the country to offer this real estate market intelligence platform, at no additional cost to members. AgentIntel turns SCWMLS's own listing data into client-ready market reports, branded to the member, in seconds.
"Every agent gets asked how the market is doing, and the ones who can show the answer win,"said Lisa Marshall, CEO of SCWMLS. "We found the best tool to put our own data to work for our members and made sure it came with membership, not another invoice. This is what delivering value looks like: invest in our members, and they take better care of the community they serve."
AgentIntel arrives already wearing each member's headshot, logo and colors, with nothing to set up. Type any address to see how its neighborhood, zip code, city and county are moving, and one click makes it a branded report. Every week, see the past clients worth a call. Monthly, branded social posts arrive with their captions written. Members can even ask ChatGPT or Claude for SCWMLS numbers on any market or listing. It covers 694 markets, from the whole MLS down to the neighborhood, updated daily.
"I was a real estate agent before I built AgentIntel, and the agent who shows the market earns the trust in the room," said Aaron Scruggs, founder and CEO of AgentIntel. "Today's buyers and sellers expect their agent to lead with evidence. SCWMLS did not wait for the industry to catch up. They went and got this for their members."
Learn more at agentintel.co/scwmls.
